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  • Spending money to make money, Part II: Case studies of newsrooms using paid acquisition

    • News Technology & Innovation
    • Research & Reports
    Spending money to make money, Part II: Case studies of newsrooms using paid acquisition
    January 21, 2020
     |  By Phillip Smith

  • Smart investments in paid lead acquisition to grow membership (or, spending money to make money)

    • News Technology & Innovation
    • Research & Reports
    Smart investments in paid lead acquisition to grow membership (or, spending money to make money)
    August 20, 2019
     |  By Phillip Smith
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© 2021 The Lenfest Institute for Journalism