Ethical storytelling

Story is currency. This is especially true in the philanthropic world.

Storytelling is at the heart of what news organizations do, but when it comes to fundraising, publishers often struggle to tell their own stories effectively.

Does your institution’s stories honor the communities you serve and connect your constituents? Stories uplift shared experiences; they shape identity; they create communities; they promote culture and values; they provide instruction; and they reveal the past with the intention of shaping the future. And, when delivered effectively, they inspire action, or worse, they evoke pity or marginalization.

This workshop will embrace ethical storytelling and explore a human-centered approach to curating social impact.

Join us for the ‘Storytelling’ workshop on Friday Nov. 19 at 2pm EST. It is free and open to all.

Chandra Harris-McCray, Vice Chancellor of Strategic Marketing and Communications at the University of Illinois Chicago, is leading the session. Chandra is an award-winning inclusive and integrated strategist and architect of campaign, brand, content, and engagement blueprints across multimedia.

The Lenfest News Philanthropy Network is partnering with The Inclusion Firm, a national consulting practice focused on developing inclusive strategies for organizational change, to organize this workshop.