Fundraising and Measuring Long-Term Impact

Those in the journalism field understand how independent reporting promotes civil discourse and a healthy democracy. However, the positive outcomes of journalism are often seen over long-term horizons, and funders often require the organizations they support to report on quantitative or qualitative metrics that show the impact of their funding in the short-term.

Successful news fundraisers are able to work with their newsrooms to both track the outcomes from their journalism and communicate both the short-term and long-term impact of their organization’s work. 

Join the News Philanthropy Network on Tuesday, October 10 at 2:00 p.m. EDT / 11:00 a.m. PDT for a workshop on strategies for how to measure and communicate about impact. Led by Karol Mason, a consultant for Schultz & Williams, a national consulting firm based in Philadelphia that works exclusively with nonprofits to help them reach their fundraising goals.  

Karol comes to Schultz & Williams from the Black Doctors COVID-19 Consortium, an education and advocacy organization with the goal of reducing the incidence of disease and death from coronavirus in the African-American community, where she served as Director of Development. 

In this workshop, Karol will discuss her work with the Black Doctors Consortium and highlight several case studies to share insights and fundraising strategies to help better understand how to successfully fundraise for projects and programs where impact is typically best measured over the long-term.

The session is free and open to all.