Digital subscription reader revenue benchmarks from 500+ publications worldwide

As news organizations have been pressed to develop digital subscription and membership models to support themselves, there’s been one question that publisher after publisher asks: How am I doing? 

To try and help news organizations answer that question and better understand their audiences, we have assembled data on how more than 500 news organizations have approached their digital subscription businesses. 

Compiled by Lenfest Institute Reader Revenue Specialist Matthew Skibinski, the data set is from a wide range of publications with different levels of quality, technological expertise, and marketing effort. 

For more digital pay meter best practices, check out the new playbook from the Lenfest Institute and Shorenstein Center. 

The full data set, below, covers metrics including meter stop rate, subscription conversion rate, subscription retention rate, and more: 


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