Organization: WBUR

Location: Boston, Mass.


Grant amount: $50,000

Project description: WBUR will expand efforts in earning revenue by exploring new mechanisms for listeners to purchase items through affiliate programs.

Why we’re supporting this project: Affiliate marketing has been successful for publications such as The New York Times with the Wirecutter. We want to see if that success can be translated to the local level, which doesn’t have as much scale.