Sarah Schmalbach is the product director in the Lenfest Local Lab. Sarah will draw on her experience as a journalist and a product manager to help build and test ways local news organizations can provide better user experiences and provide more value.
Previously Sarah studied journalism at NYU before becoming a mobile product manager for the Philadelphia Inquirer, Daily News and Philly.com where she helped build their first mobile product team. She also led digital product development at USA TODAY, overseeing launches of their Android app, mobile site and other experimental projects.
Most recently Sarah co-led the Guardian US Mobile Innovation Lab, a small cross-disciplinary team of developers, editors and reporters embedded in the Guardian’s New York office, launching nearly a dozen mobile storytelling experiments over the course of two years.