Research & Reports
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Testing our hypotheses: Here’s what we learned from our 7 Local News Business Model Challenge grantees
January 21, 2020 | By Cheryl Thompson-Morton -
Spending money to make money, Part II: Case studies of newsrooms using paid acquisition
January 21, 2020 | By Phillip Smith -
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One subscriber or 48,000 page views? Why journalists should know the ‘unit economics’ of digital news
October 7, 2019 | By Matt Skibinski -
Learning to Listen: Building a culture of engagement in newsrooms
October 3, 2019 | By Jessica Clark, Katie Donnelly, and Michelle Polyak; Dot Connector Studio -
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Smart investments in paid lead acquisition to grow membership (or, spending money to make money)
August 20, 2019 | By Phillip Smith -
Digital subscription reader revenue benchmarks from 500+ publications worldwide
August 13, 2019 | By Matt Skibinski -
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Business Models for Local News: Finding and Seeding Growth Capital for Mission-Driven Journalism Enterprises
September 6, 2018 | By Elizabeth Hansen -