Philadelphia Inquirer Digital Transformation
The Lenfest Institute supports The Philadelphia Inquirer’s ongoing technological transformation as it builds toward a sustainable digital future.
The Inquirer now has more than 60,000 digital subscribers, and it continues to introduce new product features to attract loyal audiences.
Thanks to Institute funding, The Inquirer was able to upgrade its back-end systems to improve its digital subscription marketing, billing, and retention strategies to better serve readers and develop strategies that are critical to its future.
The Inquirer marketing team also is exploring and utilizing new technologies to improve marketing communications with subscribers and non-subscribers, content promotion, and more.