Amanda Zamora

Founder & Principal, Agencia Media

Amanda Zamora is a journalist and audience strategist who has spent nearly 25 years studying how news organizations build trust with the communities they serve. At The Washington Post, ProPublica and The Texas Tribune, she led audience strategy and product development. As founding publisher of The 19th, she helped build a direct-to-audience model rooted in transparency and service to underrepresented communities. As founder of Agencia Media, she works with mission-driven newsrooms and funders to ground strategy in audience research, measure civic impact and build sustainable models for community-first media. She is also co-founder of the Latino Media Consortium and serves on the board of Flying Leap Productions and the Legacy Leadership Circle of The New Philanthropists.