Sonali Verma

Sonali Verma is the Amplification Lead for the Lenfest AI Collaborative and Fellowship Program. Sonali helps news organizations around the world transform their business models and embrace data-driven decision-making. During her 15 years at The Globe and Mail, Sonali led audience development and digital transformation initiatives that helped journalists use data to better attract and retain subscribers. She later helped develop Sophi, the Canadian newspaper’s high-impact AI and machine-learning platform, before serving as its senior product manager and director of customer success. She has also advised publishers through digital transformation work with organizations, including FT Strategies and the International News Media Association (INMA).