The Statewide News Collective
The Statewide News Collective is a community for news organizations serving statewide audiences launched by The Lenfest Institute, RevLab at The Texas Tribune, and Spotlight PA.
The Collective seeks to address the unique challenges facing news organizations that serve an entire state. It will provide mentorship, peer support, and the exchange of information on news coverage, content distribution, revenue creation, product development and more.
There are currently 27 publishers representing 24 states in the Collective. Participants will share best practices and opportunities for collaboration, discuss news coverage initiatives, identify strategies for supporting distributed staffs, and share technology, product, and sustainable revenue development plans.
Want to join the Statewide News Collective?
The Statewide News Collective offers free programs to participating members. Publishers interested in joining the Statewide News Collective are invited to fill out an interest form or to email [email protected] with questions.
Core questions facing statewide publishers
News organizations serving an entire state or with a focus on statewide issues have unique needs compared to local or metro organizations. At the Statewide News Collective’s kickoff event in May 2022, opening discussions focused on developing new audiences, expanding product offerings, diversifying revenue streams, and supporting distributed workforces.
Participants identified the following core questions for further exploration across their operations:
- Audience: How do statewide publishers engage untapped or underserved audiences and meet their information needs in an equitable way? Are there opportunities to widen the top of the funnel and reach audiences beyond highly engaged readers already invested in state coverage? What are effective republishing strategies to partner with local news organizations?
- Product: Can members prioritize and share news products, build news products for portability at a low cost, and share information on new and useful tools and technology?
- Revenue: How can members share information and best practices on fundraising messaging and tactics? What are some strategies to expand donor bases and membership? How should publishers approach donor stewardship and retention across their states? What’s the best way to track and report impact to funders? How can publishers leverage editorial events as money makers?
- People and culture: How can publishers build organizational culture in a new era of distributed and remote workforces? What’s the best way to manage growing staffs and facilitate training when employees are spread across an entire state? How can news organizations advance diversity, equity, and representation in recruitment and retention of employees? How do news organizations grow while managing burnout?
Statewide News Collective members
The Assembly (North Carolina)
Carolina Public Press
The Colorado Sun
Enlance Latino NC
Flatwater Free Press
Honolulu Civil Beat
The Maine Monitor
Mississippi Free Press
Montana Free Press
Mountain State Spotlight
New Hampshire Public Radio
The Nevada Independent
New York Focus
NJ Spotlight News
The Salt Lake Tribune
The Texas Tribune