Newsletters for Fundraising workshop

The Lenfest News Philanthropy Network hosted “Newsletters for Fundraising,” a free one-hour workshop on how to best utilize email newsletters for fundraising and stewardship, on Tuesday March 1, 2022.

Email is one of the internet’s oldest technologies, but it remains one of the foremost tools for fundraising — both as a means of soliciting new donors and maintaining relationships with existing supporters.

In this 60-minute workshop, Lenfest Institute Editorial & Communication Director Joseph Lichterman provided an overview of core newsletter best practices, highlight tips for how to best utilize editorial products for fundraising, and share successful examples of publishers leveraging their email products.

You can view the slides from the session here, and watch a recording below.

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