Audience and Community Engagement

New playbook a listening strategy blueprint from Record-Journal’s Latino Communities Reporting Lab | Local Media Association Link toNew playbook a listening strategy blueprint from Record-Journal’s Latino Communities Reporting Lab | Local Media Association

"As our local Latino communities have grown over the last few decades, we felt it was essential to better understand…

Audience research can be a powerful tool for news organizations to better understand the information needs of their community and…

"How should news organizations appeal to Millennial and Gen Z news audiences and keep them coming back?"

Midterm elections are coming up, and it’s vital for newsrooms to prepare. During the 2022 ONA conference in Los Angeles,…

The Lenfest Institute for Journalism today announced that it is assuming management of and expanding the Audience Community of Practice,…

News organizations are always striving to meet the needs of their community. But far too often, newspapers are seen as…

In April 2021, the city of Philadelphia announced it would open the second of its two mass vaccine clinics to…

News organizations across the country are increasingly looking to better engage with their audiences to provide information that matters to…

Welcome to the first installment of Women in Journalism, our celebration of Women’s History Month. This issue is focused on …

Today, The Lenfest Institute for Journalism published The Pennsylvania Media Trust Report, an independent study of the veracity, independence, and…

The Lenfest Institute provides free tools and resources for local journalism leaders to develop sustainable strategies to serve their communities.