Template: Mississippi Today's distribution plan and audience impact tracker

The Mississippi-based nonprofit news site created a template to plan and track its audience reach and impact. Make a copy of the template to use on your own.

November 8, 2023

In April 2022, Mississippi Today published the Pulitzer Prize-winning “The Backchannel,” an exhaustive investigation by journalist Anna Wolfe uncovering the depth of a sprawling welfare scandal that plagued the state. 

In order to maximize the impact of the yearslong investigation, Mississippi Today‚Äôs audience and editorial teams collaborated closely with Anna and her editors to create a meaningful distribution and engagement plan.  

Below is a template of Mississippi Today’s distribution plan and audience impact tracker. Feel free to make a copy and adjust based on your organization’s needs.

Click here to learn more about how Mississippi Today’s audience and editorial teams worked together throughout the promotion of “The Backchannel.”

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