Program

Mastering qualitative audience insights with Ariel Zirulnick

A free virtual series from the Lenfest Audience Community

January 21, 2026

Understanding your audience is essential to creating content and editorial products that truly resonate. Audience and Product Strategist Ariel Zirulnick has spent years exploring how different newsrooms approach their audiences and has developed a structured, actionable approach to helping newsrooms collect qualitative audience insights that can strengthen their audience strategies. 

In this series, Ariel will help participants understand and serve their audience by teaching you how to conduct audience research, extract the most actionable insights, build organizational buy-in, and measure the impact of applying the insights.

Join our next session on Tuesday, May 5: Operationalizing and evaluating the impact of qualitative insights

2 p.m. EDT/ 1 p.m. CDT / Noon MDT / 11 a.m. PDT

• The final class in our series on mastering qualitative audience insights will cover integrating insights into decision making and processes and evaluating the impact on story, product, and revenue performance. 

Register for session four Register for session four

Previous sessions

Thursday, Feb. 19: Designing actionable research

• Setting research goals, aligning stakeholders, and designing research

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Thursday, March 26: Extracting and communicating research insights

• Separating the signal from the noise when you’re done with the research

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Thursday, April 23: Building buy-in and understanding of audience insights

• Tips on getting all levels of your newsroom bought in on utilizing the research insights and building their understanding so they can apply them independently

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