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The Lenfest Audience Community

The Audience Community of Practice is a group providing support for audience development news professionals.

The Lenfest Audience Community of Practice supports news professionals working to grow and engage audiences. Through peer connection, expert-led programming, and shared documentation of best practices, members explore strategies for audience development, team structure, and sustainable growth. Originally launched in 2016 at the Tow-Knight Center for Entrepreneurial Journalism at CUNY’s Craig Newmark Graduate School of Journalism, the community is now housed and managed by The Lenfest Institute.

Upcoming events

Inside Houston’s creator economy: What successful creator/newsroom partnerships look like

Houston-based creator Shawn Singh (@ShawnTheFoodSheep) and Jennifer Chang from the Houston Chronicle join the Lenfest Audience Community on July 30 at 2 p.m. ET / 11 a.m. PT for a candid conversation on how the media and creator ecosystems are evolving. Hear how traditional newsrooms are thinking about creators, audience engagement, and the challenge of innovating without alienating editorial staff.