Useful tools and resources to generate revenue for your journalism collaboration
Toolkit: Budget and finance for journalism collaborations by Shady Grove Oliver for the Center for Cooperative Media.
Themes: General budget guidance for all kinds of journalism collaboratives, including short-term and long-term. Focus on philanthropy.
Toolkit: Project manager playbook by Caroline Porter for the Center for Cooperative Media.
Themes: New roles necessary to maintain successful ongoing journalism collaborations.
Toolkit: Revenue Playbook by Alec Saelens for Solutions Journalism Network
Themes: How solutions-oriented journalism can help journalism organizations become more sustainable. Focus on aligning editorial, product, engagement, development and communication strategies.
Toolkit: Membership guide by Membership Puzzle Project and The Lenfest Institute
Themes: How-to guide for launching an audience revenue program.
Toolkit: Better News by American Press Institute
Themes: Live events, subscriptions and membership, advertising, foundation and major donor support
Toolkit: Google News Initiative Startups Playbook by Google News Initiative
Themes: Identifying target audiences, defining the problem you’re trying to solve, testing a product idea, building budgets and business plans, defining success
Toolkit: Strategies for Tracking Impact: A toolkit for collaborative journalism by Amy Maestas and Leah Todd Lin for Solutions Journalism Network
Themes: Defining success, tracking impact, selecting relevant metrics
Toolkit: Newsletterguide.org: A 201 guide for taking your newsletters to the next level — growing the lists, making money, and more by Harvard Kennedy School’s Shorenstein Center on Media, Politics and Public Policy and The Lenfest Institute
Themes: Newsletter templates, monetizing newsletters, evaluating success
Themes: Technology partnerships, sponsorships, branded content, philanthropy
Database: A look at how 40 U.S. news collaboratives are currently funded by Stefanie Murray for the Center for Cooperative Media
Themes: Major philanthropy
Research: Funder perspectives: Assessing media investments by Media Impact Funders
Themes: Major philanthropy, defining success,
Research: Community News Funds: Local foundations lead the way with a pivotal new strategy for community journalism by Amy Bonn and Todd Franko for Report for America
Themes: Major philanthropy, cultivating new funders, collaborative fundraising
Research: Forging a path from solutions journalism to reader revenue by Ned Burke and Alec Saelens for Solutions Journalism Network
Themes: Audience revenue, monetizing newsletters
Blog post: Strategies for collaborative fundraising that can strengthen local media by Kyra Miller for The Lenfest Institute
Themes: Collaborative fundraising
Newsletter: 3 Tips for Monetizing your Email Newsletter by Local Independent Online News (LION) Publishers
Themes: Monetizing newsletters, sponsorships, audience revenue
Toolkit: Introduction to Grant writing for News Organizations by The Lenfest News Philanthropy Network
Themes: Grant writing
