Liz Kelly Nelson

Founder, Project C

Liz Kelly Nelson is the founder of Project C and a leader in journalism innovation dedicated to helping independent journalists and media creators build sustainable careers.

With a background in newsroom leadership, digital media strategy and creator economy expertise, Liz has worked across the journalism ecosystem—supporting reporters, advising media startups and collaborating with major institutions on the future of independent journalism. As the founder of Project C, she is focused on empowering journalists to embrace new models, find sustainable revenue, and create impactful work outside of traditional media structures. Prior to Project C, Liz led teams at Vox, USA Today, Gannett, AOL.

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The Lenfest Institute provides free tools and resources for local journalism leaders to develop sustainable strategies to serve their communities.

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