Audience Community of Practice

The Audience Community of Practice is a group providing support for audience development news professionals.

The group provides organizational resources for community members in news organizations to share strategies, best practices, and resources. In addition to providing tactical programming and connecting the network, The Lenfest Institute helps members with strategic and operational questions of building teams and defining roles.

Now housed and managed by the Institute, the Audience Community of Practice was originally incubated in 2016 at the Tow-Knight Center for Entrepreneurial Journalism at CUNY’s Craig Newmark Graduate School of Journalism.

Upcoming programming

Audience Research Tools with INN

Join us for a discussion on Thursday, October 19 at 2 p.m. ET / 11 a.m. PT on new tools INN created for news organizations to better understand their relationship with their audiences.

Want to join the Audience Community of Practice?

The community is free to join and open to news professionals working in the world of audience engagement and development. Anyone interested in joining the community is encouraged to fill out this form or contact [email protected].

Past programming

Let’s Talk TikTok

The Audience community met for a discussion about TikTok’s role in platform strategies. Audience peers shared how they cracked the code on how to use TikTok to boost brand awareness and reach younger audiences and discussed how to use the platform for non-traditional conversions like newsletter sign-ups. 

All Things AI

What does the rise of AI mean for audience news professionals? The Audience Community of Practice hosted a discussion in June on all things AI, where we heard from audience peers on how they’re approaching the role of AI in their newsrooms, including implications for search and opportunities to streamline workflows.

Audience Strategies for Millennials and Gen Z

The Audience Community of Practice met virtually on Wednesday, May 17 to discuss audience strategies for Millennials and Gen Z. Kevin Loker, director of strategic partnerships and research at the American Press Institute, shared insights from API’s research on the topic.