Fraser Nelson, an accomplished development professional who led The Salt Lake Tribune’s transition from for-profit to non-profit status, will lead a workshop on how to most effectively manage mid-level donors. 

This workshop is on Thursday, May 6, 2021 at 3 p.m. EDT

The workshop will cover the following topics: 

• How do you create a mid-level giving program along with your membership, subscription, or grassroots giving strategies? 
• How do you identify grassroots supporters or members who have the capacity to make larger donations? 
• How can you use membership as an opportunity to build loyalty when you miss out on a major donation? 

Fraser will share key tactics and case studies from her own experiences in this highly practical session.

Register here or below.