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The Lenfest Audience Community

The Audience Community of Practice is a group providing support for audience development news professionals.

The Lenfest Audience Community of Practice supports news professionals working to grow and engage audiences. Through peer connection, expert-led programming, and shared documentation of best practices, members explore strategies for audience development, team structure, and sustainable growth. Originally launched in 2016 at the Tow-Knight Center for Entrepreneurial Journalism at CUNY’s Craig Newmark Graduate School of Journalism, the community is now housed and managed by The Lenfest Institute.

Upcoming events

Walking the news: Building walking tours to engage audiences and generate revenue

Join the Lenfest Communities of Practice on Thursday, June 11 at 2 p.m. EDT / 11 a.m. PDT to learn how walking tours can function as storytelling platforms, engagement tools, and revenue streams. We’ll also explore practical guidance for designing and piloting a tour in your community.