Audience and Community Engagement

Prioritizing action: How The Lenfest Local Lab @ The Inquirer created a bilingual texting service to help get Philadelphians vaccinated Link toPrioritizing action: How The Lenfest Local Lab @ The Inquirer created a bilingual texting service to help get Philadelphians vaccinated

In April 2021, the city of Philadelphia announced it would open the second of its two mass vaccine clinics to…

News organizations across the country are increasingly looking to better engage with their audiences to provide information that matters to…

Welcome to the first installment of Women in Journalism, our celebration of Women’s History Month. This issue is focused on …

Today, The Lenfest Institute for Journalism published The Pennsylvania Media Trust Report, an independent study of the veracity, independence, and…

More than 1 billion people use the Chinese messaging app WeChat each month. Not surprisingly, the app’s reach spreads far…

With just seconds left in Super Bowl LII earlier this month, editors and reporters in the newsroom of The Philadelphia…

The Dallas Morning News has created a Facebook Group for its subscribers. It’s a way to grow loyalty among those…

By now you’ve heard the news: Facebook is changing the News Feed algorithm to de-emphasize posts from publishers and brand…

t What’s one tool a news organization can use to help its readers explore different neighborhoods and meet new people…

The Lenfest Institute provides free tools and resources for local journalism leaders to develop sustainable strategies to serve their communities.