Memberships and Subscriptions

Increasing digital ARPU, a necessity for news publishers | Mather Economics Link toIncreasing digital ARPU, a necessity for news publishers | Mather Economics

Subscription revenue is the primary revenue stream for most news publishers and maintaining subscription revenue and operating margins through the…

Sharing updates to the Membership Guide Link toSharing updates to the Membership Guide

In 2020, we worked with our friends at the Membership Puzzle Project to create the Membership Guide. The Guide is…

I canceled 22 digital newspaper subscriptions. Here’s what I learned about digital retention strategies.  Link toI canceled 22 digital newspaper subscriptions. Here’s what I learned about digital retention strategies. 

Online subscriptions — especially newspaper subscriptions — have a reputation for being notoriously difficult to cancel. The process for cancelling…

Solution Set: Understanding the digital subscription maturity curve Link toSolution Set: Understanding the digital subscription maturity curve

For years now, legacy newspapers have been focused on building younger, more diverse digital audiences. However, they’ve still been heavily…

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