Program

Unlock the power of words: Messaging tools to boost local news fundraising

October 6, 2025

As year-end giving season approaches, now is the time to sharpen your messaging and inspire deeper support for local journalism. the Lenfest News Philanthropy Network hosted a workshop with Press Forward on their new messaging toolkit for local news. 

Created by Press Forward and using insights from national polling and message testing, this guide offers practical language and strategies to strengthen funding appeals, highlight community impact, and build lasting support. Learn how the right words can turn appreciation for your reporting into action.

Speakers: 

• Alex Dickinson, Beekeeper Group 
• Marika Lynch, Press Forward

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