Last-Minute Tips for Year-End Fundraising Appeals

The end of the year is quickly approaching — and with the holiday season just around the corner, news organizations should already be prepared to launch their year-end fundraising campaigns as philanthropic giving picks up as people get into the holiday spirit and want to cash-in on last-minute tax deductions.

But if you’re still working on your planning, don’t worry. It’s not too late. News Revenue Hub, NewsMatch at the Institute for Nonprofit News, and Lenfest News Philanthropy Network are here to give you a running start on one of the most central elements of a year-end campaign: appeal messaging and writing.

Together, we’re holding a free beginner-level webinar for news organizations to help show a framework for creating email fundraising solicitations, which are the foundation of a successful year-end campaign and beyond.

Join us on Monday Nov. 8 2021 at 1 p.m. EDT for Last-Minute Tips for Year-End Fundraising Appeal Messaging & Writing. The session is free and open to all.

In the session, News Revenue Hub experts will share key strategies for how newsrooms can successfully tell their stories and share real examples from INN members and other leading news organizations around the United States.