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The Lenfest Audience Community
The Audience Community of Practice is a group providing support for audience development news professionals.
The Audience Community of Practice supports news professionals working to grow and engage audiences. Through peer connection, expert-led programming, and shared documentation of best practices, members explore strategies for audience development, team structure, and sustainable growth. Originally launched in 2016 at the Tow-Knight Center for Entrepreneurial Journalism at CUNY’s Craig Newmark Graduate School of Journalism, the community is now housed and managed by The Lenfest Institute.
Past Audience Community programs
Catch up on previous sessions
The Audience Community of Practice met with audience strategist Mayra Báez to discuss using generative AI for market research: by understanding what our audiences truly need, we can engage more deeply and deliver greater value
This session featured a presentation from FT Strategies on insights around news consumption trends. The team shared strategies that publishers are exploring to adapt to changing audience behaviors and platform dynamics.
The Audience Community discussed SEO for newsrooms, including new developments in generative search, with Jessie Willms and Shelby Blackley of the WTF is SEO newsletter.
The Audience Community of Practice met on Thursday, Jan. 18, 2024 to discuss Q1 goals and priorities for the year ahead.
Sam Cholke, Manager of Distribution and Audience Growth for the Institute for Nonprofit News shared new tools INN created specifically for news organizations to better understand their relationship with their audiences.
Learn how organizations are thinking about YouTube shorts.
The Audience community met for a discussion about TikTok’s role in platform strategies. Audience peers shared how they cracked the code on how to use TikTok to boost brand awareness and reach younger audiences and discussed how to use the platform for non-traditional conversions like newsletter sign-ups.
The Audience community heard from peers on how they’re approaching the role of AI in their newsrooms, including implications for search and opportunities to streamline workflows.I
The Audience Community of Practice met to discuss audience strategies for Millennials and Gen Z. Kevin Loker, director of strategic partnerships and research at the American Press Institute, shared insights from API’s research on the topic.
