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The Lenfest Audience Community

The Audience Community of Practice is a group providing support for audience development news professionals.

The Lenfest Audience Community of Practice supports news professionals working to grow and engage audiences. Through peer connection, expert-led programming, and shared documentation of best practices, members explore strategies for audience development, team structure, and sustainable growth. Originally launched in 2016 at the Tow-Knight Center for Entrepreneurial Journalism at CUNY’s Craig Newmark Graduate School of Journalism, the community is now housed and managed by The Lenfest Institute.

Upcoming events

Mastering qualitative audience insights with Ariel Zirulnick

Understanding your audience is essential to creating content and editorial products that truly resonate. In this virtual workshop series, Ariel will help participants understand and serve their audience by teaching you how to conduct audience research, extract the most actionable insights, build organizational buy-in, and measure impact.