Audience and Community Engagement

Let’s Talk TikTok Audience Community of Practice Link toLet’s Talk TikTok Audience Community of Practice

TikTok has emerged as the dominant video-first social media platform, but making the jump from views to conversions has been…

Audience strategies for Millennials and Gen Z Link toAudience strategies for Millennials and Gen Z

People ages 16 to 40 make up a growing portion of news consumers and subscribers. The Audience Community of Practice…

Transitioning to GA4 | American Press Institute Link toTransitioning to GA4 | American Press Institute

New playbook a listening strategy blueprint from Record-Journal’s Latino Communities Reporting Lab | Local Media Association Link toNew playbook a listening strategy blueprint from Record-Journal’s Latino Communities Reporting Lab | Local Media Association

"As our local Latino communities have grown over the last few decades, we felt it was essential to better understand…

Identifying the issues that matter to Philly Link toIdentifying the issues that matter to Philly

Audience research can be a powerful tool for news organizations to better understand the information needs of their community and…

Key findings for reaching Black Millennials and Gen Z with news | American Press Institute Link toKey findings for reaching Black Millennials and Gen Z with news | American Press Institute

"How should news organizations appeal to Millennial and Gen Z news audiences and keep them coming back?"

24 lessons for the 2022 elections Link to24 lessons for the 2022 elections

Midterm elections are coming up, and it’s vital for newsrooms to prepare. During the 2022 ONA conference in Los Angeles,…

Lenfest Institute to serve as new home for Audience Community of Practice Link toLenfest Institute to serve as new home for Audience Community of Practice

The Lenfest Institute for Journalism today announced that it is assuming management of and expanding the Audience Community of Practice,…

How the Lexington Herald-Leader partnered with CivicLex to elevate community voices Link toHow the Lexington Herald-Leader partnered with CivicLex to elevate community voices

News organizations are always striving to meet the needs of their community. But far too often, newspapers are seen as…

Prioritizing action: How The Lenfest Local Lab @ The Inquirer created a bilingual texting service to help get Philadelphians vaccinated Link toPrioritizing action: How The Lenfest Local Lab @ The Inquirer created a bilingual texting service to help get Philadelphians vaccinated

In April 2021, the city of Philadelphia announced it would open the second of its two mass vaccine clinics to…