Audience and Community Engagement

Who consumes local news? | Center for Innovation and Sustainability in Local Media Link toWho consumes local news? | Center for Innovation and Sustainability in Local Media

"Nearly one-third of Americans cited a local news organization as one of their preferred news sources."

MinnPost will no longer publish comments on stories. Here’s why | MinnPost Link toMinnPost will no longer publish comments on stories. Here’s why | MinnPost

55% of comments were made by 20 people.

Teens tuning in | Medill Local News Initiative Link toTeens tuning in | Medill Local News Initiative

"New Medill survey shows higher-than-expected news engagement among young people"

6 takeaways from The Charlotte Observer’s mobile newsrooms | Better News Link to6 takeaways from The Charlotte Observer’s mobile newsrooms | Better News

"A mobile newsroom offers authentic and organic opportunities to connect with historically underrepresented communities."

YouTube Shorts Link toYouTube Shorts

Google company recently announced its new creator app that competes with TikTok’s CapCut, and it is teasing new features, including AI-generated backgrounds,…

Let’s Talk TikTok Audience Community of Practice Link toLet’s Talk TikTok Audience Community of Practice

TikTok has emerged as the dominant video-first social media platform, but making the jump from views to conversions has been…

Audience strategies for Millennials and Gen Z Link toAudience strategies for Millennials and Gen Z

People ages 16 to 40 make up a growing portion of news consumers and subscribers. The Audience Community of Practice…

Transitioning to GA4 | American Press Institute Link toTransitioning to GA4 | American Press Institute

New playbook a listening strategy blueprint from Record-Journal’s Latino Communities Reporting Lab | Local Media Association Link toNew playbook a listening strategy blueprint from Record-Journal’s Latino Communities Reporting Lab | Local Media Association

"As our local Latino communities have grown over the last few decades, we felt it was essential to better understand…

Identifying the issues that matter to Philly Link toIdentifying the issues that matter to Philly

Audience research can be a powerful tool for news organizations to better understand the information needs of their community and…