Community of Practice

How to start and grow a journalism TikTok account Link toHow to start and grow a journalism TikTok account

[This case study was published in The Lenfest Institute's Solution Set newsletter. Subscribe here.] So, you want to start a…

Baltimore Banner Audience Engagement Editor Krishna Sharma films a video.

YouTube Shorts Link toYouTube Shorts

Google company recently announced its new creator app that competes with TikTok’s CapCut, and it is teasing new features, including AI-generated backgrounds,…

Let’s Talk TikTok Audience Community of Practice Link toLet’s Talk TikTok Audience Community of Practice

TikTok has emerged as the dominant video-first social media platform, but making the jump from views to conversions has been…

All Things AI Link toAll Things AI

What does the rise of AI mean for audience news professionals? The Audience Community of Practice hosted a discussion on…

Audience strategies for Millennials and Gen Z Link toAudience strategies for Millennials and Gen Z

People ages 16 to 40 make up a growing portion of news consumers and subscribers. The Audience Community of Practice…

Lenfest Institute to serve as new home for Audience Community of Practice Link toLenfest Institute to serve as new home for Audience Community of Practice

The Lenfest Institute for Journalism today announced that it is assuming management of and expanding the Audience Community of Practice,…

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