Fraser Nelson, an accomplished development professional who led The Salt Lake Tribune’s transition from for-profit to non-profit status, will lead a workshop on how to most effectively manage mid-level donors.
This workshop is on Thursday, May 6, 2021 at 3 p.m. EDT
The workshop will cover the following topics:
- How do you create a mid-level giving program along with your membership, subscription, or grassroots giving strategies?
- How do you identify grassroots supporters or members who have the capacity to make larger donations?
- How can you use membership as an opportunity to build loyalty when you miss out on a major donation?
Fraser will share key tactics and case studies from her own experiences in this highly practical session.
Register here or below.