Mid-Level Fundraising Strategies

Fraser Nelson, an accomplished development professional who led The Salt Lake Tribune’s transition from for-profit to non-profit status, will lead a workshop on how to most effectively manage mid-level donors.

This workshop is on Thursday, May 6, 2021 at 3 p.m. EDT

The workshop will cover the following topics:

How do you create a mid-level giving program along with your membership, subscription, or grassroots giving strategies?
How do you identify grassroots supporters or members who have the capacity to make larger donations?
How can you use membership as an opportunity to build loyalty when you miss out on a major donation?

Fraser will share key tactics and case studies from her own experiences in this highly practical session.