Planning Ahead: Analyzing Year-End Fundraising Data

The end of the year is always the biggest time for fundraisers — and that’s especially true for us in journalism.

But as the calendar flips to the new year, what’s next? How can news organizations continue the fundraising momentum, make sense of their data and results, and plan for the coming year?

Join us on Monday Jan. 31 at 2pm EST/11am PST for “Planning Ahead: Analyzing Year-End Fundraising Data.” This hour-long workshop will guide participants through strategies for how to identify trends, successfully parse your 2021 fundraising results, and identify key donors for growth and engagement in the new year. 

The 60-minute Zoom workshop will be led by Rebecca Forman, The Lenfest Institute’s director of advancement, and it’s free and open to all. 

Please sign-up to attend the session below, and reach out to [email protected] with any questions.